| Most of the information we collect each time our website is activated, linked to, or browsed, is generally refered to as "non-identifying information". This site has both internal Urchin statistics and external Google Analytics for everypage of this site. As Urchin was acquired by Google you'd expect the two to be the same basic info, but they're not, or they may be, but they are each represented very differently.
They both tell me how many visitors/hits/sessions the site gets, and other basic info of that sort. I find that the accesability and ease of uuse of the external, and web-based, Google Analytics, is well worth the time, as well as the cost, as it's free. I very much like having hits show up on a simple geopolitical map of the world, and their break-downs make more sense to me.
The internal Urchin statistics, don't really convey any sense of location for hits, but are better at telling me certain things, like IP addresses, the number of hits made by bots, etc., so I have them both installed and in service for this website.
Beyond this basic statistical model, I don't really delve too deeply into finding out exactly who you are, because at this point I don't really care. If your phone rings right now, it isn't me.
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